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Brand identity that isn't a template.

Logos, wordmarks and identity systems for founders, startups and small businesses. Considered, custom, and built to stand out.

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About this service

Your logo is one part of it — the whole identity is what makes people recognise you before they read the name. I build brand identities from strategy up: a custom mark, a considered type system, a colour palette that works everywhere, and a set of guidelines so your brand still looks like your brand when someone else touches it.

What we cover

  • Custom logo & wordmark design
  • Full visual identity systems
  • Brand guidelines document
  • Colour, type & imagery direction
  • Business card & stationery design
  • Rebrands and refreshes

Enquiries

Brand Identity — common questions.

Usually 3–5 weeks for a full identity system, depending on scope and how quickly feedback lands. Just a logo can be 1–2 weeks. You'll get a clear timeline in the proposal.
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