Journal
Notes on branding, design and small business.
Honest, practical writing from inside an independent Australian design studio.
- [001]June 2026· 7 min read
How much does a logo cost in Australia? A designer's honest breakdown
Logo pricing in Australia is all over the place — from $50 on Fiverr to $50,000 at an agency. Here's what's actually going on, and what you should expect at each tier.
Read - [002]May 2026· 5 min read
Brand identity vs logo: what's the actual difference?
People use 'logo' and 'brand identity' interchangeably. They're not the same thing — and the difference is why some brands look considered and others look thrown together.
Read - [003]Mar 2026· 6 min read
Hiring a freelance graphic designer in Australia — what to look for
Most bad design projects don't fail at the design stage — they fail at the hiring stage. Here's how to pick a freelance designer who'll actually deliver.
Read - [004]Jan 2026· 5 min read
Small business branding checklist — what you actually need at launch
Not everything needs to be perfect at launch. Here's the honest checklist of what a small business actually needs on the brand front to open the doors — and what can wait.
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